About me

I am a British writer for adults and children.
I have been writing for as long as I can remember. I self-published my first book aged about five. Raised with an Asian work ethic and the UK’s DIY punk spirit of the mid 80s, I designed a front cover and sold handwritten, stapled copies to visiting relatives. In later years I learned to better monetise my passions for creating imaginary worlds and commercial business ventures.
I believe most people have a few secret lives. Some of mine include: a hostess of theatrical wonderland soirees, a designer of luxurious lingerie which bestowed magical powers upon the wearer, a leader of inspiring creatives and a builder of many world-loved brands – global and boutique.
The common thread underpinning all of these guises is that I love storytelling and the way words and ideas weave together to manifest curiously beautiful things.
I grew up in leafy Surrey, England, shaped my youth in London’s Camden and Shoreditch, before running off to Shanghai and marrying a lovely Swedish boy. I now live with the boy and our sweet babes between the crisp Nordic forest lands and the glittering London tea rooms I will always hold dear.

For those who care to know: I studied English Lit at Goldsmiths, University of London, Creative Writing at City, University of London and children’s/YA fiction with Curtis Brown Creative. I am also a member of SCBWI.

Thanks very much for getting down this far. You are the best.
I hope you enjoy reading on.
Joon
joon head
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